Darren Press, VP for the company, explained why they chose “dick-ometrics” in favour of a more traditional biometric password.
“Like a fingerprint and an eyeball, which are two of most commonly used body parts in biometric technologies, the penis has many, many differentiating factors like size, color, and vein protrusion,” Darren explained in a statement. “However, unlike fingerprints and eyeballs, penises are not exposed to the public a lot of the time and mostly kept under clothing and shared with loved ones – presumably who are trusted.”
“In order to ensure personal data is safeguarded against unwarranted individuals, biometrics have become progressively popular for its ability to provide a layer of security that is impenetrable,” he explained. “With the launch of dick-ometrics, we are taking things to the next level."
This article originally appeared on Men's Health