For 2019, Lovehoney’s Product Director, Bonny Hall, and Quality and Technical Manager, Paul Jacques, present new predictions for the sex toy industry. See below for Lovehoney’s 2019 sex trends.
Customisation and personalisation
One size doesn't actually fit all. With the rapid development of 3D printing and rapid prototyping, it is now possible to produce toys tailored to your body size. These can be made quickly and cost effectively with new machines that can actually 3D print a toy and place the motors and batteries inside.
The development and deployment of app’s are an ever-growing phenomenon that have inevitably been adopted for sex toys. We are seeing a growing number of simple, intuitive, distance apps becoming available. They are a very natural extension that can link back to a health and wellness regime, like kegel exercises for example. apps are a fun, reliable and secure way to have fun and enjoy a whole new experience.
Quality over quantity
Customers are moving towards higher priced items in the market. They are taking more time to educate themselves and research sex toys prior to purchasing. Customers realise the value of purchasing a pricier toy that will not only perform better but last a longer time. This year, we've perfected the Happy Rabbit, improving function, power and design, adding new models with unique selling points to truly hit the spot and the job done – over and over again.
Sex Toys are infiltrating the mainstream
The line has started to blur between the adult industry and the mainstream. Sex toys are popping up in new retailers who were once hesitant to test the market previously. Intimate care is now recognised as wellness and crucial. People are investing time and money into taking care of themselves, sexually.