According to the Post, real financial success came after Ratchford posted a video to her Instagram starring herself bouncing about in lingerie. By the time TMZ and the young male blogosphere had shared and re-shared the post, Ratchford’s page shot past 1 million followers, which translates to serious cash flow: “For every million [followers], you can charge up to $1,500 a post,” Ratchford told the Post.
And although Ratchford’s exorbitant earnings make her an outlier among users who didn’t start out as celebs, her account isn’t the first we’ve seen turn a hefty profit. See Jack Morris and Lauren Bullen, for instance: The couple make $3,000 to $9,000 per post traveling the world (and looking super hot together). Other Instagram goals include accounts like @wheresmyofficenow, which chronicles the #vanlife of VW van-travelers Emily King and Corey Smith.
Thinking about quitting your job to start your own Instagram-fueled adventure? Start with a go-anywhere camera like the GoPro which is key for documenting an impulse kayaking trip or capturing the coveted underwater selfie. And, to quote king of self-absorption Derek Zoolander, it doesn’t hurt to be “really, really, really ridiculously good-looking.”
This article originally appeared on Men's Health