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Adidas Calls In The Big Guns Ahead Of The FIFA World Cup

The sporting brand has called on Beckham, Pharrell, and their famous mates for their latest campaign - by Scott Henderson
  • 07 Jun 2018
Adidas Calls In The Big Guns Ahead Of The FIFA World Cup
Sneakers N Stuff

We're only a week out from sporting's (second) biggest spectacle, and now the big brands are letting loose their big-budget marketing campaigns. Furthering their successful attempts to merge fashion and sport, Adidas has released their FIFA World Cup inspired mini-clip, and it calls upon the entire three-stripe family.

The ad features designers, sports stars, musicians and models, all of whom have formed an integral part of the Adidas story of recent years. While the highlight is obviously their soccer kit, the campaign continues to build on the streetwear made famous by their Adidas Originals collection.

Create the Answer - adidas

The ad features football superstars David Beckham, Lionel Messi, Paul Pogba, Gabriel Jesus, Mohamed Salah, Mesut Ozil, and Luis Suarez, all bringing their a-game to the commentary of A$AP Ferg. Also making appearances are long time Adidas collaborator Pharrell Williams, rapper Stormzy, and Victoria's Secret alum Karlie Kloss. Did we miss any cameos? Probably, this thing is a beast!

Sneakers N Stuff
Sneakers N Stuff

The new 'Create The Answer' campaign comes fresh off the (well-cushioned) heels of Adidas's World Cup X 18+ TR shoe launch. The shoes, launched in celebration of the Cup, feature the trademark BOOST sole and a football boot-like upper mesh, however they're definitely not designed to go off-road, if the yellow and blue colourways are anything to go by.

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Scott Henderson
Scott Henderson
Scott is the Editor of Men's Health Australia, where he oversees all editorial content of the country's largest men’s magazine. As a fitness addict, adventure sport lover, and passionate story-teller, Henderson is committed to living the Men’s Health brand.

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