Don't be one of those guys who believe that females consider penis length to be the be-all and end-all for men.
But if they don't care about penis length, what do they care about? Well thanks to a study from the University Children's Hospital in Zurich that surveyed women on what constitutes a "good looking" penis, we now know the answer.
The number one thing women look for in a penis is overall attractiveness. If it looks nice, it's good enough for her. Second spot went to 'the appearance of pubic hair', with the majority of women voting a well-groomed bush was the hottest pubic style as opposed to fully shaved or a full bush.
Skin around the genital area and girth tied in equal third spot, according to the study "What Is a Good Looking Penis?", published in the Journal of Sexual Medicine.
Researchers noted the finding "confirms previous studies which have found most women find penile size unimportant and that most women are satisfied with their partner's penis size".
Still not convinced and still self-conscious about your little mate?
New research from King's College London reveals the average penis size (erect) is 5.2 inches, with 90 per cent of guys having a penis between 4 and 6.3 inches.