Did you know that Jason Derulo is fitness guy who’s really into boxing?
Well, that passion started when he was a kid, and after taking lessons for several years he eventually invested in Rumble Boxing gyms—alongside silver screen boxer Sly Stallone.
Must be a cool place, right? You bet: Rumble doesn’t only align with celebs in the business department, they actually use the space, too: the gym has attracted the likes of Justin & Hailey Bieber, Selena Gomez, Kendall Jenner, Jason Derulo, David Beckham, and Kevin Hart to its studios for frequent workout sessions. Why? Because of the way it encourages a positive, inclusive approach to wellness.
Now, the brand has revealed its plans to bring the boutique boxing concept Down Under, with plans to open the first gym in Sydney this summer, commencing an Australia-wide roll-out of 100 studios over the next five years.
Founded in Chelsea, New York City, and now located in Los Angeles, Washington DC, Philadelphia, Palo Alto, San Francisco and Chicago, Boutique Fitness Studios have teamed up with former F45 franchise owners and well-known entertainment industry duo, the Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.
“Integral to the brand experience is Rumble’s nightclub-like setting, so a partnership with the Stafford Brothers seems very fitting”, Matt Gordin, CEO of Boutique Fitness Studios, explains.
“Like our other brands CycleBar and StretchLab, Rumble is all about being in the moment. We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios,” says Gordin. “And our collaboration with The Stafford Brothers will extend our reach as we continue to develop our network of franchise partners around Australia.”
The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. Central to the Rumble’s core values and brand experience, first-timers “glove up” next to amateur fighters and classes are beginner-friendly so members can Rumble at their own pace.
“If this is the only 45 minutes a member can give themselves all day, it’s time well-spent.” he said.
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