You might see them spruiking the next big protein shake or recovery tool on the 'gram but have you ever wondered just how much they're getting paid? New findings have the answer.
According to new research conducted by Liverugbytickets.co.uk, top global rugby players can demand four figures for an Instagram shoutout with Dan Carter earning, on average, an eye-watering $4969.25 per post.
Further, the study revealed some of rugby's other big earners with Sonny Bill Williams closely following Carter - roughly $4080 a post - while Aussie playmaker Quade Cooper rounded out the top three with a cool $2270 per piece of content.
Meanwhile, former Aussie flyer Nick Cummins can demand $1923 however his following comes from a stint in reality tv.
Leaguies also fared well. South Sydney Rabbitohs second rower Sam Burgess, who boasts a following of 346k, can get paid up to $1380 while former Sharks and West Tigers winger turned media personality Beau Ryan could earn in excess of $1500.
Check out how other union stars across the globe track below.
*Figures are based on the 12 previous posts. The data was extracted on 8/05/2019 and is subject to change.