And it certainly strikes a chord. Which is why it's easier for you to grab a bag from the frozen isle and chuck them in the microwave than to cut up fresh ingredients. But surely the convenience of two minute veggies would have its nutritional pitfalls? Fortunately a study conducted by the University of Georgia has the answer: researchers found that both frozen and fresh fruits and vegetables retained their nutrients.
The team analysed the nutritional content of eight fruits and vegetables (broccoli, cauliflower, sweet corn, peas, green beans, spinach, blueberries, and strawberries) at six different seasonal points throughout two years.
Scientists split the fruit and veggies into three different groups: fresh, fresh-stored (meaning it sat in the fridge for five days), and frozen.
For the most part, scientists found no significant difference in the nutritional content—specifically vitamin C, provitamin A, and total folate—of the produce.
Interestingly, researchers found, if there were any discrepancies, frozen produce was actually more likely to retain its nutrients than fresh-stored.
So if you're short of time and dollars, the frozen isle could become your best friend. Just be careful not to fall into the trap of buying everything frozen.