The dating game has never been tougher. Sure, your mum tells you, "there are plenty of fish in the sea," but sometimes it sure doesn't feel like that.
Yeah, you want to find love, but here's some news for you – so does every other guy. The competition is fierce and if you aren't on your game you're more than likely going to miss out on the woman you have your eye on.
But even if you aren't the most attractive guy, that doesn't mean you can't catch her attention – and keep it. According to a new study published in the journal Royal Society Open Science, the best way to get her attention is to play up your creativity.
The study aimed to determine just how much a person's creativity affects their attractiveness by showing a group of volunteers a bunch of photos of both men and women, and got them to rate each face based purely on attractiveness.
With their attractiveness levels in place from the first group, researchers then showed a second group the exact same photos, this time adding a bit of information about the person in the photo as to whether they might have a laid-back, creative personality.
Here's the kicker: the men who were rated 'average looking' by the first group became far more enticing to the women in the second group who perceived them as being more creative. The effect was that strong that these average looking guys were rated just as attractive as the most physically attractive guys in the bunch.
Dr Christoper Watkins told MedicalXpress these findings might have something to do with evolutionary biology.
"Creativity is thought to be a signal that an individual can invest time and effort into a particular task or can see things in novel ways that may be useful for survival," Watkins said.
The most interesting part of this study? This effect did not apply to women – in fact it was the complete opposite. Average looking women who were perceived to be creative were actually found to be less attractive to men than average looking women who were dull.
This suggests that what many believe to be true, is in fact actually true: looks are the most important thing to guys when assessing a female's attractiveness.
The bottom line? Even if you aren't the most physically attractive guy in the room, women don't care. Show them your true personality, and don't be afraid to get adventurous and creative, because the evidence suggests they love it.