But in fact, it's not just the facial's scent that has inspired the nickname. It is called the Hollywood EGF (Epidermal Growth Factor) and it is legitimately made from penises.
According to Georgia Louise's website, the serum used in the facial is derived from cells taken from the "freshly removed foreskin of newborn babies in Korea" which are said to "help build collagen and elastin" and "make skin appear younger and glowing".
"FDA approved stem cells and peptides are penetrated deep into the skin using a special electric micro- needling wand," the description reads. "This process allows the active ingredients to be transported deep in the skin by creating temporary micro-channel."
The pleasure of having baby penis juice rubbed over your face will set you back a cool $834. But if it means we'll end up looking like Cate we're kind of keen.