It's predicted that by 2019 2.5 billion people will be using smartphones. Of that number, over 97 million people are swiping away on dating apps like Tinder, Bumble and Happn every month.
Simply put, there's never been a better (or easier) time to meet people, build relationships and have even more sex.
Handily, this winter is proving even more promiscuous than ever — and, according to new data from Tinder, you can thank the 2018 World Cup for that. With 64 games being played between the world's footballing elite — from Cristiano Ronaldo to Lionel Messi and England's own Harry Kane — this could be the time for you.
Research shared by the dating app shows that users are enjoying a huge 66 per cent spike in matches during the 2018 World Cup — where two users swipe right on each other, initiating conversation —alongside a 42 per cent increase in hopeful right swipes.
Moreover, "sportier" people — as you're here, we assume that this applies to you — on Tinder enjoyed an average of 94 matches, with rugby, weightlifting and golf being the three most popular sports to mention in your bio.
That said, research from the University of North Texas found that Tinder users were less satisfied, felt more shame about their bodies and were far more likely to compare their appearance to others — three dangerous traits when it comes to self-image. Remember, it pays to be careful when navigating the minefield of dating apps.