MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Motoring
  • Video
MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Motoring
  • Video
Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Everything You Need To Know About Testosterone

Everything You Need To Know About Testosterone

Should You Be Taking Testosterone Boosters?

Should You Be Taking Testosterone Boosters?

3 Testosterone Slayers You Need To Get On Top Of ASAP

3 Testosterone Slayers You Need To Get On Top Of ASAP

Why "Believing You're A Winner" Is More Than Just A Corny Mantra

Why "Believing You're A Winner" Is More Than Just A Corny Mantra

{headline}

{headline}

Sorry Lads, But We May Have A 'Time Of The Month' As Well

Sorry Lads, But We May Have A 'Time Of The Month' As Well

How Your Friends Affect Your Testosterone Levels

How Your Friends Affect Your Testosterone Levels

How To Keep Your Testosterone Levels From Dropping

How To Keep Your Testosterone Levels From Dropping

{headline}

{headline}

5 Ways To Boost Your Testosterone

5 Ways To Boost Your Testosterone

The 5 Foods You're Eating That Are Destroying Your Testosterone

The 5 Foods You're Eating That Are Destroying Your Testosterone

David Beckham's Adidas Predators Are Back With A New Look

David Beckham's Adidas Predators Are Back With A New Look

5 Tips And Tricks To Hide A Receding Hairline

5 Tips And Tricks To Hide A Receding Hairline

Roger Federer Just Released His Own Line Of Sneakers

Roger Federer Just Released His Own Line Of Sneakers

Ben Affleck's Iso Beard Is A Thing Of Beauty

Ben Affleck's Iso Beard Is A Thing Of Beauty

Joe Manganiello Shaved Off His Beard And Looks Like A Different Person

Joe Manganiello Shaved Off His Beard And Looks Like A Different Person

  1. Home
  2. Style

Science Explains Why You Want Those New Designer Threads

It turns out your online Bally splurge is driven by chemicals in your brain - by MH Staff
  • 31 Jul 2018
Science Explains Why You Want Those New Designer Threads

A new study published in the journal of Nature Communications has delivered an explanation as to why we aspire to luxury brands, and it’s a lot more to do with our hormones than you might have originally thought.

Sure, there’s nothing like the thrill of a turbo charged car, dressing in the latest designer suit, or splashing on a luxury watch, but scientists from the University of Pennsylvania have discovered that it's actually testosterone that drives male consumer behaviour.

And while demonstrations of luxury purchases for status in the hopes of attracting female attention have long been documented (aka ‘peacocking’), this is the first study to link hormones to the decision making process. 

bally View Profile
2,447 likes - View Post on Instagram
The perfect summer companion, as worn by @filippofiora - a lightweight sole and mesh upper update the Galaxy to infinity and beyond.

In an almost serendipitous turn of events, the release of the study aligns with launch of the new Bally ecommerce in Australia, a luxury shopping experience that underlines the brand’s continued commitment to maximising Bally’s potential within the market and providing antipodean customers with a premium online retail experience, translating Bally’s recognised style, refinement and guarantee of excellence into the digital sphere.

Bally, the Swiss luxury brand, has remained as at the forefront of Australian luxury for over two decades in the Australian market, and will be sure to satisfy any luxury desires produced by our hormones.

bally View Profile
1,508 likes - View Post on Instagram
Laundry day, made easy 🛁 by @bloggers_boyfriend #BallyGalaxy #BallyCanvasTote

Speaking to AFP, study co-author Gideon Nave explained that the desire to buy luxury brands, such as Bally, comes back to a primal need to impress the opposite sex through ‘status symbols’.

“Testosterone plays a role in behaviours that relate to social rank (in animals), and owning status products is a strategy to signal one's rank within human social hierarchies," explained Nave.

The study followed over 240 men aged between 18 and 55 to follow their consumer behaviours after receiving a small dose of testosterone. Applied via a gel, one group was given testosterone while another was given fake dose in an attempt to create a placebo effect. Effectively, each man thought he had received a dose of testosterone, which allowed scientists an unbiased analysis of behaviour.

"We found that the men who received testosterone showed greater preference towards the high status brands," said Nave. "[The effect was] akin to behaviour of non-human animals, where testosterone typically rises during the breeding season and promotes the display of traits that signal the organism's fitness to potential competitors and mates," he added.

Be right back, heading to bally.com.au to stock up now!

Subscribe Now-

Subscribe Now
Subscribe Now

Subscribe Now-

Subscribe Now
Subscribe Now

Recommended to you

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Everything You Need To Know About Testosterone

Everything You Need To Know About Testosterone

Should You Be Taking Testosterone Boosters?

Should You Be Taking Testosterone Boosters?

3 Testosterone Slayers You Need To Get On Top Of ASAP

3 Testosterone Slayers You Need To Get On Top Of ASAP

Why "Believing You're A Winner" Is More Than Just A Corny Mantra

Why "Believing You're A Winner" Is More Than Just A Corny Mantra

{headline}

{headline}

Sorry Lads, But We May Have A 'Time Of The Month' As Well

Sorry Lads, But We May Have A 'Time Of The Month' As Well

How Your Friends Affect Your Testosterone Levels

How Your Friends Affect Your Testosterone Levels

How To Keep Your Testosterone Levels From Dropping

How To Keep Your Testosterone Levels From Dropping

{headline}

{headline}

5 Ways To Boost Your Testosterone

5 Ways To Boost Your Testosterone

The 5 Foods You're Eating That Are Destroying Your Testosterone

The 5 Foods You're Eating That Are Destroying Your Testosterone

David Beckham's Adidas Predators Are Back With A New Look

David Beckham's Adidas Predators Are Back With A New Look

5 Tips And Tricks To Hide A Receding Hairline

5 Tips And Tricks To Hide A Receding Hairline

Roger Federer Just Released His Own Line Of Sneakers

Roger Federer Just Released His Own Line Of Sneakers

Ben Affleck's Iso Beard Is A Thing Of Beauty

Ben Affleck's Iso Beard Is A Thing Of Beauty

Joe Manganiello Shaved Off His Beard And Looks Like A Different Person

Joe Manganiello Shaved Off His Beard And Looks Like A Different Person

MensHealth
  • About Us
  • Contact Us
  • Terms
  • Terms of Use
  • Privacy Statement
  • About Us
  • Contact Us
  • Terms
  • Terms of Use
  • Privacy Statement

Brands

  • Women's Health

Our Network

  • Paragon Media Pty Ltd
© 2021 Are Media PTY LTD
Get more from Men's Health

Magazine Subscription Offer

Subscribe Now-

Shop This Offer
Subscribe Now