MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Subscribe
  • Motoring
  • Video
MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Subscribe
  • Motoring
  • Video
Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Here Are All Of The 2018 Victoria's Secret Angels... Just FYI

Here Are All Of The 2018 Victoria's Secret Angels... Just FYI

Victoria's Secret Just Announced It's Newest Angel

Victoria's Secret Just Announced It's Newest Angel

Bieber's Intense 1000 Calorie Burning Workout Is Coming

Bieber's Intense 1000 Calorie Burning Workout Is Coming

What To Look Out For In This Year’s NBA All-Star Game

What To Look Out For In This Year’s NBA All-Star Game

{headline}

{headline}

3 Key Characteristics Urban-outdoorsy Blokes Are Most Admired For…

3 Key Characteristics Urban-outdoorsy Blokes Are Most Admired For…

Everything Coming To Netflix Australia In March 2021

Everything Coming To Netflix Australia In March 2021

Brisbane Sets Its Sights On 2032 Olympic Games

Brisbane Sets Its Sights On 2032 Olympic Games

{headline}

{headline}

The Latest Conspiracy Theory Is Here, Courtesy Of Snow In Texas

The Latest Conspiracy Theory Is Here, Courtesy Of Snow In Texas

Usain Bolt Now Wants To Become A Global Music Star

Usain Bolt Now Wants To Become A Global Music Star

Should We Be More Concerned About Tattoo Ink?

Should We Be More Concerned About Tattoo Ink?

Joe Rogan Is Dead Wrong About the COVID Vaccine

Joe Rogan Is Dead Wrong About the COVID Vaccine

Is Everything We Were Taught as Kids BS?

Is Everything We Were Taught as Kids BS?

Australia's COVID Vaccine Rollout Is Starting Next Week

Australia's COVID Vaccine Rollout Is Starting Next Week

How To Make Your Phone Stop Autocorrecting To 'Ducking'

How To Make Your Phone Stop Autocorrecting To 'Ducking'

  1. Home
  2. News

The Victoria's Secret Angels Are Hanging Up Their Wings

The show's cancellation has been confirmed - by Alex Pierotti
  • 22 Nov 2019
The Victoria's Secret Angels Are Hanging Up Their Wings
Getty Images

The 2019 Victoria's Secret Fashion Show has officially been cancelled, with the news confirmed during a conference call on Thursday. 

Rumours began circling after Angel Shanina Shaik told The Daily Telegraph that the show wouldn't be taking place back in July. Stuart B. Burgadoerfer, the chief financial officer and executive vice president of L. Brands, confirmed the decision last week, WWD reports. 

"We think it’s important to evolve the marketing of Victoria’s Secret," Burgdoerfer said.

"We recognise and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing."

However Burgdoerfer also added that the VS team will now focus on catering to the customer. 

"[The show] was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement," he continued.

"And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on."

The show has been struggling for some time. Last year, following controversial comments made by former chief marketing officer ED Razek, fans boycotted the brand - the annual Victoria's Secret holiday show was viewed by only 3.27 million people, its lowest rating ever. 

"This is a business that’s had challenges in lingerie now for three or four years and it’s going to take some time to stabilise it and get it back to where it should be. We believe the most important thing is the quality of the merchandise itself, the quality of our execution and selling in stores and online."

  • News
  • Life
  • Celebrity
Alex Pierotti
Alex Pierotti
Alex Pierotti is the Digital Content Editor for Men's Health Australia, with experience reporting on health, fitness and sport. With a Journalism degree from UNSW under his belt, he got his start working in TV, working on the live broadcast of the Intrust Super Shute Shield on 7TWO before making the switch to print and digital at Pacific Magazines.

Subscribe Now-

Subscribe Now
Subscribe Now

Subscribe Now-

Subscribe Now
Subscribe Now

Recommended to you

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Here Are All Of The 2018 Victoria's Secret Angels... Just FYI

Here Are All Of The 2018 Victoria's Secret Angels... Just FYI

Victoria's Secret Just Announced It's Newest Angel

Victoria's Secret Just Announced It's Newest Angel

Bieber's Intense 1000 Calorie Burning Workout Is Coming

Bieber's Intense 1000 Calorie Burning Workout Is Coming

What To Look Out For In This Year’s NBA All-Star Game

What To Look Out For In This Year’s NBA All-Star Game

{headline}

{headline}

3 Key Characteristics Urban-outdoorsy Blokes Are Most Admired For…

3 Key Characteristics Urban-outdoorsy Blokes Are Most Admired For…

Everything Coming To Netflix Australia In March 2021

Everything Coming To Netflix Australia In March 2021

Brisbane Sets Its Sights On 2032 Olympic Games

Brisbane Sets Its Sights On 2032 Olympic Games

{headline}

{headline}

The Latest Conspiracy Theory Is Here, Courtesy Of Snow In Texas

The Latest Conspiracy Theory Is Here, Courtesy Of Snow In Texas

Usain Bolt Now Wants To Become A Global Music Star

Usain Bolt Now Wants To Become A Global Music Star

Should We Be More Concerned About Tattoo Ink?

Should We Be More Concerned About Tattoo Ink?

Joe Rogan Is Dead Wrong About the COVID Vaccine

Joe Rogan Is Dead Wrong About the COVID Vaccine

Is Everything We Were Taught as Kids BS?

Is Everything We Were Taught as Kids BS?

Australia's COVID Vaccine Rollout Is Starting Next Week

Australia's COVID Vaccine Rollout Is Starting Next Week

How To Make Your Phone Stop Autocorrecting To 'Ducking'

How To Make Your Phone Stop Autocorrecting To 'Ducking'

MensHealth
  • About Us
  • Contact Us
  • Chris Hemsworth Hugo Boss
  • Terms
  • Terms of Use
  • Privacy Statement
  • About Us
  • Contact Us
  • Chris Hemsworth Hugo Boss
  • Terms
  • Terms of Use
  • Privacy Statement

Brands

  • Women's Health

Our Network

  • Paragon Media Pty Ltd
© 2021 Are Media PTY LTD
Get more from Men's Health

Magazine Subscription Offer

Subscribe Now-

Shop This Offer
Subscribe Now