And no, we’re not talking about the Hemsworth brothers (although they tick a lot of boxes). We’re talking about the new-age urban outdoorsy bloke.
Here’s three reasons we totally dig him …
1. He’s unapologetic about his choices
He prioritises himself and never apologises for his choices. Of course not everyone likes his brazen approach – but tough. If he needs to bail on the beer swirling session to stay on track for his 5am hiking trip, so be it. And yep, he’s blocked out 90 minutes every day for his run/gym/swim/mediation session. Meetings can wait. He knows if he looks after himself, those around him will reap the rewards too. Sorry. No not sorry!
2. He’s a style chameleon
This guy’s just as comfortable in a trendy bar as he is on a mountain top – and always looks the part. His style M.O mixes street cool with outdoor adventure performance wear. Think style that works hard and looks good - athletic and innovative designs, and high-quality, all-terrain performance footwear that takes him from city to wild and anywhere in between.
3. He goes the extra mile
This guy doesn’t do things by halves. He’s focused on his goals, committed and unrelenting. Whether it’s pushing his fitness limits, studying, dating, work or spending a weekend ‘Bear Grylls style’ camping with little more than his swag, phone and the stars… If he says he’s going to do something, he’ll do it – to five star standards.
Brought to you by ECCO Shoes.
Mixing athletic design and innovative performance with fresh street style, the ECCO BIOM AEX range frees you to explore both the city and the wild. Powered by ECCO’s pioneering BIOM® technology, which is based on the natural shape and movement of the foot, while ECCO’s revolutionary PHORENE™ midsole material is soft, ultra-light and supplies dramatic rebound.
