It used to be the case that sneakers were resigned to the gym halls alone, or alternatively the kind of thing you could expect your unfashionable uncle to arrive in come Christmas Day, only to be roasted by all those sitting at the dining table. But in the years that have since elapsed, sneakers have been reborn. From Jerry Seinfeld to athletes with a keen eye for fashion, they’ve transcended the sporting field and become something of a pop culture phenomenon. Worn by sartorial stylists and fitness enthusiasts alike, sneakers are the one footwear item we’d say deserve the title of “essential” when it comes to building out your wardrobe.
Having caught onto the fact that the sneaker business is booming of late, sportswear labels and designers are churning out silhouettes as quickly as it takes to hit “add to cart”. With new colour ways, designs, and collaborations dropping almost every other week, unless you’re keeping a keen eye on the release calendar, it makes for intimidating territory for newcomers to the sneaker world. Thankfully, we’ve rounded up the best drops launching this week and done the hard work for you. Whether you’re after a technical training shoe or something you can wear to the office or on a hot date, these sneakers will have you turning heads for all the right reasons.