The result? A huge trove of reliable, accurate data about what people really hate.
To parse this data, Hater recently created two distinct groups: the most attractive 10 per cent of users (men who got the most matches) and the least attractive 10 per cent of users (men who got the least matches). They then ran the rule over each group, finding consistent themes.
The findings? Well, if you wear cargo shorts, brace yourself: they’re the No.1 clothing item women despise.
Other things that women really hate? Pokemon Go, anime and manga, and men who use Windows (we knew Apple users were sexier!)
Related: 3 Style Tricks to Look More Muscular
So women despise cargo shorts – but what do they like?
The items of clothing the most attractive men wore: v-neck sweaters and skinny jeans.
But before you go and dump a week’s pay on Polo knits and Nudie jeans, look to the deeper message: a few items of simple, stylish clothes go a long way to improving your look.
If you need some style inspiration but don't know where to start, here are the 3 knitwear items every guy needs heading into winter.