MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Motoring
  • Video
MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Motoring
  • Video
Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Is Popcorn A Healthy Snack?

Is Popcorn A Healthy Snack?

The 8 Best Foods You Can Eat For Your Erection

The 8 Best Foods You Can Eat For Your Erection

Here's Why We're Eating Black Bean Tacos This Weekend

Here's Why We're Eating Black Bean Tacos This Weekend

Brown Rice Vs White Rice: Who Is King Of The Grains?

Brown Rice Vs White Rice: Who Is King Of The Grains?

{headline}

{headline}

Mushroom Coffee? Tree Water? Here's Which 2018 Health Food Trends Are Totally Bogus

Mushroom Coffee? Tree Water? Here's Which 2018 Health Food Trends Are Totally Bogus

Top 5 Low Carb Healthy Snacks

Top 5 Low Carb Healthy Snacks

Spice Up Your Six Pack

Spice Up Your Six Pack

{headline}

{headline}

What You Need To Know About Hemp

What You Need To Know About Hemp

Snack Ideas That Will Keep You Full and Burn Fat

Snack Ideas That Will Keep You Full and Burn Fat

A Delicious Side To Your Burger That Is Healthier Than Fries

A Delicious Side To Your Burger That Is Healthier Than Fries

How Many Carbs Are In A Sweet Potato?

How Many Carbs Are In A Sweet Potato?

FYI You Probably Don't Need To Eat More Protein

FYI You Probably Don't Need To Eat More Protein

Are Plant-Based Protein Substitutes Healthier Than Meat?

Are Plant-Based Protein Substitutes Healthier Than Meat?

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

  1. Home
  2. Nutrition

The Next Big Things In Health Food and Drink, According To The Experts

Here's what grocery shoppers will be clamoring for next - by MH Team
  • 24 Oct 2018
The Next Big Things In Health Food and Drink, According To The Experts
Getty Images

Grocery shopping used to be a drag. You’d troll the aisles, gathering boxes under fluorescent lights. Whole Foods (a giant US health food chain for us Aussies), which was founded in 1980 in Austin, changed all that. It transformed the supermarket from a place of picking up staples to a destination of discovery.

Christina Minardi, a 23-year Whole Foods veteran and executive vice-president of operations, led the charge. She helped reshape the culture of grocery shopping. (Whole Foods was the first grocery-store chain to sell certified organic products.)

And, as a top-of-the-food-chain buyer, she’s one of the tastemakers to thank/blame for the rise of kale, quinoa, kefir, avocados, purple carrots, and cauliflower. Her secret: “We have foragers around the country,” she says. “They go to local farmers markets and shops, and then Whole Foods helps with packaging and conducts taste tests at in-store kiosks. It builds loyalty from the purveyor and helps give Whole Foods the edge in new products.”

Whole Foods racked up $16 billion in gross sales in 2016 from 458 stores worldwide, with a growth rate unmatched in the industry. Here’s what’s next, according to Minardi.

Now: Fake meat

Next: Real fruits and vegetables

“Fake chicken or fake hamburgers is a big trend that isn’t going away, but there are a lot of young chefs doing such good things with vegetables,” she says. “We are moving away from vegan food, like fried seitan with a heavy sauce, toward great vegetable-based main dishes,” such as whole roasted plantains topped with hot honey or cacio e pepe made with mushrooms instead of pasta.

Fruit GIF - Find & Share on GIPHY

Now: Nut-based milks

Next: Plant-based milks

“In the last two or three years, milk products have increased from a three-foot section of our stores to a fifteen-foot section,” Minardi says. That’s spurred by soy, almond, and cashew milks, but also by an emerging market for hemp, oat, and flax milk, she says.

The Last Jedi Milk GIF by Star Wars - Find & Share on GIPHY

Now: Indian, Mexican, Italian

Next: Ethiopian, Thai, Moroccan, Israeli

“Customers are more and more daring and adventurous,” she says. “Ten years ago, our customers were growing comfortable with cooking Mexican food. Now they want to cook food from Croatia.” Whole Foods’ new hot-bar options reflect this, expanding beyond salad bars to grain-based bowls that incorporate ingredients from foreign cuisines.

David Schwimmer Fajitas GIF - Find & Share on GIPHY

Now: Rosé

Next: Sparkling reds

“Consumers are more adventurous in the sense of their drinking habits, too.” Though rosé sales continue to stay steady, Minardi says sparkling reds are gaining traction. Seek out sparkling Shiraz or Lambrusco. Pair it with Ethiopian, Thai, Moroccan, or Israeli food.

A version of this article originally appeared on Men's Health US.

  • News
  • Nutrition

Subscribe Now-

Subscribe Now
Subscribe Now

Subscribe Now-

Subscribe Now
Subscribe Now

Recommended to you

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Is Popcorn A Healthy Snack?

Is Popcorn A Healthy Snack?

The 8 Best Foods You Can Eat For Your Erection

The 8 Best Foods You Can Eat For Your Erection

Here's Why We're Eating Black Bean Tacos This Weekend

Here's Why We're Eating Black Bean Tacos This Weekend

Brown Rice Vs White Rice: Who Is King Of The Grains?

Brown Rice Vs White Rice: Who Is King Of The Grains?

{headline}

{headline}

Mushroom Coffee? Tree Water? Here's Which 2018 Health Food Trends Are Totally Bogus

Mushroom Coffee? Tree Water? Here's Which 2018 Health Food Trends Are Totally Bogus

Top 5 Low Carb Healthy Snacks

Top 5 Low Carb Healthy Snacks

Spice Up Your Six Pack

Spice Up Your Six Pack

{headline}

{headline}

What You Need To Know About Hemp

What You Need To Know About Hemp

Snack Ideas That Will Keep You Full and Burn Fat

Snack Ideas That Will Keep You Full and Burn Fat

A Delicious Side To Your Burger That Is Healthier Than Fries

A Delicious Side To Your Burger That Is Healthier Than Fries

How Many Carbs Are In A Sweet Potato?

How Many Carbs Are In A Sweet Potato?

FYI You Probably Don't Need To Eat More Protein

FYI You Probably Don't Need To Eat More Protein

Are Plant-Based Protein Substitutes Healthier Than Meat?

Are Plant-Based Protein Substitutes Healthier Than Meat?

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

MensHealth
  • About Us
  • Contact Us
  • Terms
  • Terms of Use
  • Privacy Statement
  • About Us
  • Contact Us
  • Terms
  • Terms of Use
  • Privacy Statement

Brands

  • Women's Health

Our Network

  • Paragon Media Pty Ltd
© 2021 Are Media PTY LTD
Get more from Men's Health

Magazine Subscription Offer

Subscribe Now-

Shop This Offer
Subscribe Now