Influencers who have signed up as Men’s Health Action Heroes include wellness fanatic Tim Robards, personal trainer Andrew Papadopoulos, nutritionist Luke Hines and stylist Jeff Lack.
All of the Action Heroes will create content for menshealth.com.au, including online editorial executions. They will also collaborate on selected advertising commercial briefs.
Luke Benedictus, Editor, Men’s Health adds: “We’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”
Jackie Frank, general manager, fashion, beauty & health, Pacific Magazines said: “This collaboration provides our advertisers and clients with the opportunity to tap into a powerful amplified network, allowing them to reach new audiences across multiple platforms, whilst benefiting from Pacific’s market leading Health portfolio.”