MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Subscribe
  • Motoring
  • Video
MensHealth
  • News
  • Health
  • Fitness
  • Sex
  • Nutrition
  • Style
  • Weight Loss
  • Life
  • Podcasts
  • Subscribe
  • Motoring
  • Video
Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Busta Rhymes Shares A Workout That Helped Him Transform His Body

Busta Rhymes Shares A Workout That Helped Him Transform His Body

Lamar Odom Is Set to Fight Aaron Carter In A Celebrity Boxing Match

Lamar Odom Is Set to Fight Aaron Carter In A Celebrity Boxing Match

The Owner Of An Iconic Aussie Gym Shares Stories Of His Young Celebrity Visitors

The Owner Of An Iconic Aussie Gym Shares Stories Of His Young Celebrity Visitors

How Home And Away’s Ethan Browne Works Every Muscle Group

How Home And Away’s Ethan Browne Works Every Muscle Group

{headline}

{headline}

Vin Diesel Is Absolutely Shredded At 52, So Here Are His 5 Best Workout Tips

Vin Diesel Is Absolutely Shredded At 52, So Here Are His 5 Best Workout Tips

Meet The Man Behind Michael B. Jordan's Body Transformations

Meet The Man Behind Michael B. Jordan's Body Transformations

Zac Efron Rushed To Australia To Treat "Life-Or-Death" Medical Emergency

Zac Efron Rushed To Australia To Treat "Life-Or-Death" Medical Emergency

{headline}

{headline}

Conor McGregor Shows Off Ripped Body Transformation Ahead Of UFC Return

Conor McGregor Shows Off Ripped Body Transformation Ahead Of UFC Return

Jason Derulo Says His 'Cats' Bulge Was So Big It Got Edited Out

Jason Derulo Says His 'Cats' Bulge Was So Big It Got Edited Out

French Montana Is Straight In The Gym After Being Released From Intensive Care

French Montana Is Straight In The Gym After Being Released From Intensive Care

Sorry To Say, Tapping A Beer Doesn't Stop The Extra Froth

Sorry To Say, Tapping A Beer Doesn't Stop The Extra Froth

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Paul Rudd Accidentally Exposed His Testicles To A Live Crowd

Paul Rudd Accidentally Exposed His Testicles To A Live Crowd

Why James Smith Is The "Gordon Ramsay Of The Fitness World"

Why James Smith Is The "Gordon Ramsay Of The Fitness World"

  1. Home
  2. Life

Matt Damon Encourages Us To Drink A Beer, For A Good Cause

Hey, you don't have to tell us twice - by Scott Henderson
  • 22 Aug 2018
Matt Damon Encourages Us To Drink A Beer, For A Good Cause
Getty Images

With drought currently ravaging much of Australia, water conservation is at the forefront of everyone’s mind, especially as we rocket towards summer.

And with individuals, organisations and government agencies banding together in an attempt to help our farmers, aide is now coming from an unlikely source; Matt Damon.

Damon, in partnership with Stella Artois (yes… that Stella) have formed a global initiative to drive awareness of the water shortage, not only on our shores, but worldwide.

“A glass of water, it’s one of the simplest things to some of but for many it’s one of the most complicated” says Damon in an ad promoting the partnership.

The water shortage crisis has been a worldwide struggle for millions, although the effects are currently being felt on a large scale in Australia, with 100 per cent of NSW declared drought-stricken last week.

Taps Super Bowl Commercial | Water.org & Stella Artois

As part of the campaign, Stella is selling limited edition ‘chalices’, with $4 from each sale going to water.org. And while $4 equates to a less than an almond flat white in Australia’s coffee economy, in the developing world $4 is enough to provide someone with clean drinking water for 5 years. Let that sink in.

In the developing world, it’s traditionally the women in the family that are in charge of collecting water for their communities, meaning they miss out on education and employment as a result.

“Every day, women and girls spend 200 million hours walking to collect water for their families. That’s 8.3 million days. More than 22,800 years,” says a statement from World Vision. And this is where Matt Damon comes in.

stellaartois View Profile
725 likes - View Post on Instagram
With over one million people in the developing world already helped, each limited-edition chalice purchased brings us a step closer to ending the global water crisis by providing 5 years of clean water to someone in need. #GiveThemTimeBack

Damon’s part in the campaign, as well as adding obvious star power to the cause, is to encourage men to “buy a lady a drink”.

“What that means is that we want to empower women in these countries to go to school or find employment, because they no longer should spend their days collecting water” Emily Griffiths, brand director at Stella Artois told 9Honey.

Getty Images
Getty Images

As a result of the partnership with Damon, Stella is hoping to provide clean water to 3.5 million people worldwide by 2020, an ambitious but realistic goal according to Damon. As of March this year, the partnership had already impacted 1 million people.

“If just one per cent of you watching this buys one, we can give clean drinking water to 1 million people, for 5 years,” he says before raising his glass.

So in unusual advice from a health publication, head to your nearest Liquorland or Vintage Cellars and pick up a chalice. You can always fill it with a protein shake.

  • News
  • Life
  • Celebrity
Scott Henderson
Scott Henderson
Scott is the Editor of Men's Health Australia, where he oversees all editorial content of the country's largest men’s magazine. As a fitness addict, adventure sport lover, and passionate story-teller, Henderson is committed to living the Men’s Health brand.

Subscribe Now-

Subscribe Now
Subscribe Now

Subscribe Now-

Subscribe Now
Subscribe Now

Recommended to you

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic
Watch 0:10

Bjornsson Deadlifted 1,026 pounds On The Elephant Bar To Win 2020 Arnold Classic

{headline}

{headline}

Busta Rhymes Shares A Workout That Helped Him Transform His Body

Busta Rhymes Shares A Workout That Helped Him Transform His Body

Lamar Odom Is Set to Fight Aaron Carter In A Celebrity Boxing Match

Lamar Odom Is Set to Fight Aaron Carter In A Celebrity Boxing Match

The Owner Of An Iconic Aussie Gym Shares Stories Of His Young Celebrity Visitors

The Owner Of An Iconic Aussie Gym Shares Stories Of His Young Celebrity Visitors

How Home And Away’s Ethan Browne Works Every Muscle Group

How Home And Away’s Ethan Browne Works Every Muscle Group

{headline}

{headline}

Vin Diesel Is Absolutely Shredded At 52, So Here Are His 5 Best Workout Tips

Vin Diesel Is Absolutely Shredded At 52, So Here Are His 5 Best Workout Tips

Meet The Man Behind Michael B. Jordan's Body Transformations

Meet The Man Behind Michael B. Jordan's Body Transformations

Zac Efron Rushed To Australia To Treat "Life-Or-Death" Medical Emergency

Zac Efron Rushed To Australia To Treat "Life-Or-Death" Medical Emergency

{headline}

{headline}

Conor McGregor Shows Off Ripped Body Transformation Ahead Of UFC Return

Conor McGregor Shows Off Ripped Body Transformation Ahead Of UFC Return

Jason Derulo Says His 'Cats' Bulge Was So Big It Got Edited Out

Jason Derulo Says His 'Cats' Bulge Was So Big It Got Edited Out

French Montana Is Straight In The Gym After Being Released From Intensive Care

French Montana Is Straight In The Gym After Being Released From Intensive Care

Sorry To Say, Tapping A Beer Doesn't Stop The Extra Froth

Sorry To Say, Tapping A Beer Doesn't Stop The Extra Froth

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Strong Beer May Have Similar Gut-Friendly Bacteria To Yoghurt

Paul Rudd Accidentally Exposed His Testicles To A Live Crowd

Paul Rudd Accidentally Exposed His Testicles To A Live Crowd

Why James Smith Is The "Gordon Ramsay Of The Fitness World"

Why James Smith Is The "Gordon Ramsay Of The Fitness World"

MensHealth
  • About Us
  • Contact Us
  • Chris Hemsworth Hugo Boss
  • Terms
  • Terms of Use
  • Privacy Statement
  • About Us
  • Contact Us
  • Chris Hemsworth Hugo Boss
  • Terms
  • Terms of Use
  • Privacy Statement

Brands

  • Women's Health

Our Network

  • Paragon Media Pty Ltd
© 2021 Are Media PTY LTD
Get more from Men's Health

Magazine Subscription Offer

Subscribe Now-

Shop This Offer
Subscribe Now