In perhaps one of the biggest collaborations of 2018 (they left it very late), NBA superstar LeBron James and Hollywood legend Arnold Schwarzenegger have teamed up alongside Lindsey Vonn and Cindy Crawford to create a new health and wellness brand, Ladder.
With a combined Instagram following of over 65 million, we suspect it won't take long for the brand to get up and running.
Earlier this month, the four teased followers with a sneak peak of what's to come, featuring celebrity partners, captioned with “There Is No Magic Pill” and the Ladder logo.
Initially, the wellness startup will offer four products: two protein powders, a greens powder and an energy powder with plans to expand their range into the snack market.
Interestingly, the company will work as a subscription model - no more expired protein powder.
“It’s an organically developed company,” Mr. Schwarzenegger said in an interview.
This differs from “a company coming to us and saying, ‘We’ll give you some stock if we can use your name.’ That’s what I’ve done in the past, but I didn’t have the control. That’s why I got out of the deals.”
Chief marketing office, Jack Gray, adds that the inspiration behind the brand name is about supporting your lifestyle.
I tell you what, we here at MH HQ are very excited to see how this one goes down on social media.