Deep, right? Researchers call this phenomenon ‘enclothed cognition’, suggesting that what you wear carries a symbolic meaning and thus subconsciously influences the way you act. In other words, filling your gym bag with the latest kit wires a shot of self-confidence directly to your brain.
“We tend not to take part in activities that we aren’t con dent in performing well, so intervention through kit to boost self-belief is helpful,” says Professor Andy Lane, sports psychologist at the Centre for Health and Human Performance. According to Lane, the key to enclothed cognition lies in your outfit’s power to make you feel good about yourself when training.
“This could be from channelling elite athletes by wearing the same high-performance trainers as they do, or the sensation of lightness from a sweat-wicking top making you more inclined to push your efforts.” The same can be said for the clothes you wear when strength-training: perhaps it’s the feeling of compact security from squatting in compression leggings. In short, if you want to take your training to the next level, high-end kit is a worthy investment, indeed.
Remember: it’s all in your head, bro. But just in case, try out these choice pieces of performance kit to feel, perform, and workout at your peak!