Strongman Eddie Hall currently holds the world record for heaviest deadlift – managing 1,100 pounds (500 kgs) at Europe's Strongest Man in 2016.
Bjornsson had the opportunity to try his luck at the record, especially given the Elephant Bar is longer and can accomodate extra plates but opted against the lift to ensure he could perform in other challenges.
"Even though he could’ve made a third attempt to break the elusive 501 kg (1,104 pounds) and win $100,000, he ultimately opted to save his energy for the rest of the competition," writes Roger Lockridge at BarBend.
Unofficially, Bjornsson set an unofficial Elephant Bar deadlift record earlier this year, shifting 1,058 pounds (479.90Kg). However, he used straps and no deadlift suits – affecting competition categories – so it wasn't technically recorded.