Ever wished your cup of joe was a little more exciting? If you answered yes, you'd probably also answer yes if we asked you whether or not you'd buy a cup of coffee served to you by sexy baristas in bikinis.
That's exactly what's going on in Arizona, where Bikini Beans Espresso has been up and running for nearly three years.
Bikini Beans aren't hiding their intentions: they're going off the age-old notion that sex sells, and employs women to serve coffee wearing nothing but skimpy outfits.
While this sounds hot, steamy and frothy, we can't help but think a few of these women have experienced burns from scalding hot coffee. Anyone who's ever worked in a cafe will understand.
With everything in life, there will be people who aren't going to approve. "This is clearly objectification of women! Outrageous!" we hear you cry. Well, Bikini Beans also have that angle of attack covered, stating their mission is to "empower and inspire everyone to live life to the fullest - one visit at a time."
They also have a strong set of values. "We want to empower women to be, and feel good about, themselves. Women everywhere have the right to vote, to be gay, to be successful community leaders and business owners, or even to run for president! We have the right to work with grace, confidence, and dignity, regardless if it's in a business suit, scrubs, or a bikini."
They also add: "At Bikini Beans, we provide a competitive wage, teach useful interpersonal skills, and provide a platform for aspirational advancement in an environment that is fun, encouraging and unique! All this while serving unbeatable coffee and providing extraordinary customer service with a smile. We take pride in having self-integrity, a passion for our job and a commitment to encourage and inspire women everywhere!"
BOOM. Strong words.
Who are we to judge? If it's what they enjoy doing then let them be. Before you scoff under your breath at this ridiculous idea, take a second to ask yourself: would you really mind if the person serving you coffee was dressed in a bikini?