According to WWD, the new range will include three products:a matte lip balm, an eyebrow pencil and a ‘tinted fluid’.
Four shades will be available for the eyebrow pencil and tinted fluid, the latter also SPF 25.
While men have used makeup for years, it could soon hit the mainstream after Chanel announced it will be launching its first-ever makeup line this September, titled Boy de Chanel. “By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” Chanel says in the press release.
Initially, the line will launch in South Korea on September 1 before eventually hitting our shores online by November. Expect to see the products available in Chanel Boutiques from January 2019, if you're keen to try before you buy.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the statement continues.
“Lines, colours, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be."
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”
We have our grooming experts on the case.