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Boxer Canelo Alvarez Signs The Biggest Contract In Sporting History

And tries to insist that it's not about the money. Uh huh - by Scott Henderson
  • 19 Oct 2018
Boxer Canelo Alvarez Signs The Biggest Contract In Sporting History
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Ronaldo, Federer, LeBron who? In a deal that has shocked the sporting world, Mexican middleweight boxing champ Saul ‘Canelo’ Alvarez inked an 11-fight contract worth a whopping AU$513million. The contract means that Alvarez is now the holder of the most lucrative sports deal in history.

The signing comes as a result of a 5-year partnership with streaming service DAZN, a brand new sports-specific streaming service that launched in the US only last month - a smart move given that HBO’s boxing coverage will end in the coming weeks. Alvarez’s first fight under this new contract will be his bout against Rocky Fielding on December 15 in New York.

canelo View Profile
47.1k likes - View Post on Instagram
Hoy terminamos un capítulo y empezamos uno nuevo. Gracias a todos los que me acompañaron estos años. Con emoción les anuncio que a partir de hoy @dazn_usa se suma a mi esquina 🤜🏻🤛🏻 Nos vemos el 15 de Diciembre 🥊 #DAZNxCanelo #CaneloFielding Today we end a chapter and begin a new one. Thanks for those who supported me through these years. I'm excited to announce I'll be joining @dazn_usa, the broadcast giant. Welcome to my corner 🤜🏻🤛🏻 See you on December 15th 🥊 #DAZNxCanelo #CaneloFielding

“It’s very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that. The December fight with Fielding is a dangerous fight. I am moving up in weight, and I don’t know how my body will feel. But I always want to take on challenges, and I am very happy my fans will be able to see me fight for a small cost.”

canelo View Profile
85.4k likes - View Post on Instagram
Emocionado por esta extraordinaria alianza y por ver lo que podemos lograr !!🔥🥊🔥Excited for this extraordinary alliance and ready to see what we can do together. @johnskipperdazn @dazn_usa @goldenboyboxing #DAZNxCanelo#canelofielding

However the earning potential doesn’t end with his enourmous half-billion dollar pay packet; since DAZN won’t hold exclusivity to his fights, Alvarez stands to earn millions more on top of the contract. Happy days for the 28 year-old, who insists the deal isn’t about the money. Uh-huh…

“The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view,” Alvarez told ESPN on Wednesday. “That was the most important thing, more important than what I am making.” Sure mate.

canelo View Profile
444.3k likes - View Post on Instagram
Hey 🤫🤴

The new record-breaking deal eclipses the previous record, also held by a surprising outsider; NY Yankees slugger Giancarlo Stanton who signed a US$325million contract in 2014.

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Scott Henderson
Scott Henderson
Scott is the Editor of Men's Health Australia, where he oversees all editorial content of the country's largest men’s magazine. As a fitness addict, adventure sport lover, and passionate story-teller, Henderson is committed to living the Men’s Health brand.

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