It’s 2021 and there’s nothing new about men’s makeup. We experience the exact same skin blemishes, trouble spots and dark circles as women, so why shouldn’t we have the same option to cover up those problem areas?
And of course we’re not talking about a full face here (unless that’s your thing, of course), a dab of concealer over a red spot can do just the trick on the way out.
Celebs like Ryan Reynolds, Shawn Mendes and Daniel Craig have been open with their use of makeup, and now A Rod has joined the club, albeit with his very own makeup.
Announcing the collaboration on Instagram, Rodriguez said: “Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day.
“I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.
“That’s why I am excited to share a new @Hims product – The Blur Stick. It’s a convenient concealer specifically designed for men that can be used for skin imperfections.
“Check it out, I think you’ll be surprised how often it comes in handy.”
The former baseball pro, 45, became an investor in the company last year with his ex-partner Jennifer Lopez who has her own cosmetics line.
Sharing more about the decision to create The Blur Stick, Hims & Hers co-founder and CEO Andrew Dudum commented, “Breaking through stigmas and addressing ‘embarrassing’ topics head-on is core to what we do at Hims & Hers. To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that. I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”
The Blur Stick is available in eight shades ranging from fair to deep and comes packaged in a sleek container with a screw-top lid that makes carrying it throughout the day mess- and hassle-free.
How do you use concealer?
Concealer is the easiest way to get started using makeup, because you’re covering a blemish or lightening a mole.
To apply it, get your ring finger, and simply dab where you need it. Simple keep applying product until it’s covered.
It’s super important to get a concealer that blends with your skin colour otherwise it will be really obvious. If you don’t have a makeup-using expert at home, you can add to a Sephora or Mecca store and they can help match the colour to your skin.
